Last Wednesday, we were excited to welcome back alumna Josie Rosario LMSW ’19, MSEd, a NYC-based therapist and founder of Healing Strategy, a brand and marketing consultancy for therapists, to share insights on how to develop a personal brand and enhance your professional marketability while in school, especially using digital platforms.
A couple takeaways included:
- Being clear about (and staying true to) who you are, and how you want to serve the world using your strengths and expertise
- Knowing who and where your target audience is, whether online or offline, and focusing on nurturing a relationship with them based on their needs and interests
- Leveraging various resources and tools including social media and personal connections to broaden your reach
Thank you, Josie, for sharing these insights and many other tips, as well as your personal story on how you implemented these successfully in your own journey!
Missed the workshop? Check out the presentation slides in the Document Library within Career Connect under the Workshops/Webinar folder. You can also make an appointment with career services via Career Connect.
Whether you know it or not, you have a brand.
For better or for worse, how you communicate and engage with others, whether in person, online, or on paper, shape the reputation of who you are and what you bring to the table. It can be as simple as an email you sent to a supervisor, a brief interaction you had with a peer, or a status you posted on your social media page — people will judge:
Do you communicate clearly and concisely? Are you respectful? Do you have a positive attitude? What do you stand for? Would I want to work with you?
Regardless of whether these perceptions ring true, they don’t always represent how you may see yourself or hope to be seen. However, you have the power to change this.
Personal branding is the practice of developing and managing your reputation based on the value you bring to the world. If you take ownership of this process and do it well, it may not only improve your image but also raise your visibility and access to new opportunities.
A good starting point is determining what you want your brand to be, auditing your existing brand, and refining it to better showcase your strengths and personality. A few questions you can ask yourself are:
- Who are you? What’s important to you, and what makes you unique?
- Are these aspects of you accurately reflected in your professional interactions? Social media profile? Resume?
- Do they come across authentically and credibly?
Read additional tips on personal branding on Idealist Careers and/or attend our upcoming workshop on Wednesday, October 16 with Josie Rosario ’19 to learn more about how you can build your brand and enhance your marketability.
Join us for an exciting workshop led by CSSW Alumna, Josie Rosario ’19!
Building Your Brand: Strategies to Enhance Your Marketability While in School
Wednesday, October 16, 12:30 – 1:30 PM
CSSW Room 301
This is a great opportunity to learn how to effectively define and communicate your personal brand and increase your marketability for future opportunities.
About the Presenter
Josie M. Rosario, LMSW ’19, MSEd is an NYC-based therapist, who helps individuals and couples improve their self and relational awareness while supporting their journey towards feeling whole and being well. As the founder of the Healing Strategy, a brand and marketing consultancy for therapists, she supports private practice clinicians increase their visibility and impact. Josie splits her time between private practice, leading the Healing Strategy, and a mental health clinic.
Josie earned a bachelor’s degree from Columbia University, a master’s degree in education from Hunter College, and graduated with distinction from Columbia University’s School of Social Work. Josie was an early participant of Business Essentials at Harvard Business School and the Columbia Entrepreneurship Design Studio. She is also a trainee in family and couples therapy at the Ackerman Institute for the Family.
Josie is a native New Yorker, a proud Black Dominican-American woman, a die-hard Golden Girls fan, and deeply committed to continuing to manifest her ancestors’ wildest, most fiercest dreams.