Category: General (Page 3 of 7)

Mobile Apps That Can Help College Students Make Money

The price tag on a college education goes beyond just tuition expenses. Students must also consider housing, meal plans, textbooks, and the cost of extracurricular activities. With a busy class schedule and hectic social life, maintaining a part-time job can be challenging. In this article, we will explore the top mobile apps that can help college students make money. 

  • DoorDash

DoorDash is a popular mobile platform that many college students use to make an extra buck here and there. If you venture off-campus and are familiar with popular takeout spots, it’s likely that other students are ordering from these exact locations. So, why not make a few deliveries and make extra money while out and about?

DoorDash allows you to create a driver profile and accept food orders in your area. All you need to do is stop by the location, pick up the food, and drop the order off at the customer’s doorstep. You can dash when you want, for as long as you want, making this a great opportunity for college students who desire a flexible work schedule. DoorDash has recently allowed users to tip their drivers, too. 

  • Poshmark

If you are an avid clothes shopper, Poshmark is a great way to sell previously worn items to buyers across the country. De-cluttering your closet can lead you to your next paycheck. College dorms are notorious for having little to no storage space, leading many students to throw out non-essential items. Instead of sending clothing you rarely use to the trash, why not make some money instead?

All you have to do is download the app and post a picture of the item you are selling. Then, assign a price and add a short description. Poshmark will email you a shipping label once the item has been purchased, so you just need to drop the item off at your school’s post office. 

  • Instacart

If you are someone who prefers to grocery shop and cook meals instead of investing in your school’s pricey meal plan, Instacart is a great way to make extra money while running errands. This mobile app allows you to shop for items on someone else’s grocery list and deliver the order to their doorstep. Instacart has been a saving grace for many who want to avoid crowded grocery stores when quarantining or waiting for COVID test results.

Again, this is a very flexible job where you can work your own hours and pick up orders only when you’re out. Some Instacart users may tip their shoppers, too. 

  • Mercari

As we mentioned before, the less clutter you bring to college, the better. If you overpacked and are looking to get rid of items that are not exclusive to clothing, Mercari is a great mobile app for this. Here, you can sell almost anything you have lying around your college dorm/apartment. From cooking equipment to old textbooks, Mercari has thousands of buyers ready to purchase your belongings at a discounted price.

  • Uber/Lyft

Due to the Pandemic, taxis can be hard to come by. If you reside in a college town, many students will order Uber/Lyft to get to their favorite bar or restaurant. Picking up students and dropping them off on the weekend can help you make good money in a short amount of time. All you need to do is download the mobile app and accept rides directly from your phone. 

To discover more helpful mobile apps, check out these mobile app development companies that can help simplify your life. We hope this article helps any student heading back to college for the fall semester. Study hard and good luck this year.

What You Need To Know About Trademark Registration

There was a time when only large businesses and corporations had to consider international trademark registration. But today, if you are planning on taking your business to the global platform, it is important to safeguard its intellectual property by the government-backed trademark. Having a trademark sanctions you certain rights and gives you legal rights to take action against anyone who uses your property without your consent. You can trademark anything — a logo, a word, a symbol, a graphic, a phrase, or anything else. This will help you distinguish your brand and establish its unique identity.
Hence, trademarks are immensely valuable to your business’s interest. But it is not so easy to file, manage, and follow up on the processes, as they vary immensely. 

  1. There is nothing like an ‘international trademark’
    Do not get confused! What we mean here is that no system can provide you with a truly international trademark. While the Madrid system does provide you with convenient access to many regions in which you can enjoy unchallenged protection, there will still be certain regions or countries wherein you will still have to apply for trademark registration.
  2. Each country has its own trademark laws
    You need to understand that every country has its own set of rules and regulations. The entire trademark landscape comprises a variety of laws, systems, cultures, and languages. Every country monitors what can be registered as a trademark. You definitely do not need to know every detail of each country’s law, but you should definitely talk to an attorney and learn about the country’s law you want to expand to. You can also get expert help on WIPO, EUIPO, OAPI, and ARIPO.
  3. Time is important
    Once you have narrowed down the country you want to expand to, it is important to initiate your trademark registration process quickly. Many countries base trademark rights on the first person-to-file basis, rather than the first person to use. Hence, it is important to plan ahead and file accordingly.
  4. IP Monitoring and Trademark renewal
    Once you have successfully done an international trademark registration, you might feel that your job is over. But that is actually not the case! There is no dearth of people or organizations who might want to copy your brand or technology and use it for their own personal or commercial gain. Hence, it is important to establish an IP monitoring program.
    Similarly, you should keep track of the time period. File for renewal once the time is up! Seek expert assistance in not only registering for a trademark but also in renewing the trademark.
  5. Keep in mind the costing
    Another thing to keep in mind is that the cost of filing can vary from country to country. Hence, before putting all your eggs in one basket or to a country, in this case, keep in mind the costing!
    To conclude, you will need help in understanding international trademark laws, and hiring professionals to deal with all the legal stuff can be beneficial in smoothly walking down this path. It will help you secure your rights and claim what’s yours without any conflict.

Tips for young entrepreneurs to begin raising funds

Do you have ‘the million-dollar idea?’ Have the passion to scale it into a success?

But what about the capital? 

The hardest challenge that a future tycoon can face is raising money. Convincing someone to believe in your dream costs resilience, connections, and, of course, a plan. The experts at Marquee Equity can assist you in devising the right plan, which will enable you to pitch your idea better. 

If you are also on the verge of kickstarting your entrepreneurial journey then, here are a few tips that can help you in raising the money:   

Bootstrapping or Self-funding

You should be the first one to believe in your idea. Investing your own money and assets gives you full control of your business and keeps you unburdened from debts or obligations to a third party. However, over 90% of start-ups get up and run without the aid of loans or grants. That being said, bootstrapping has its own pros and cons.

Reaching out to Family & Friends

Some of you might not agree with reaching out to your friends and family, as it can lead to some squabbles or put a strain on your relationships. But borrowing money from your social network can give you access to interest-free (or low-interest) money. However, there is no compunction in following this route — you can always evaluate your risks and take the call accordingly. It can be less terrifying with the right plan. 

Research about Government Grants

The U.S. Government offers industry-specific grants – for things like clean energy, sustainability, nonprofits, and so on. So it is advisable to check if your startup can be eligible for any such grants. However, these grants follow strict criteria and the application process is quite rigorous. They do not have to be paid back or require a loss of controlling stake. 

Professionals at Marquee Equity can definitely assist you in collating all the requirements. 

Hire professionals

Finding the right fundraising service can make your life way easier than you imagined. They offer you a full stack of services and guidance that helps you grow in the right direction. Marquee Equity leverages the power of AI to reduce the turnaround time. 

According to them, “Through the use of our proprietary AI systems, we have successfully automated a majority of investment banking processes. Our disintermediation platform can handle 8x the deal volume of an average investment banker, which has drastically reduced the amount of time it takes to find the right investor – from a few months to just a couple of weeks.”

Go the creative way

If your idea falls within the ‘out of the box’ category, then why limit yourself to the traditional ways of raising funds? Talk to your advisor at Marquee Equity and they will guide you in the right direction and build the right strategies and collateral for you.

Last but not the least, stay relevant, stay in touch with your investors, and most importantly, surround yourself with people who believe in you and will always nudge you in the right direction. Understand that you cannot know it all from day one and you will keep on learning and growing as you progress.

 

5 Ways Shopping For Engagement Rings Has Changed Since 2020

An engagement ring is one of the most significant investments that you will ever make in your life. 

Before 2020, couples went for engagement rings shopping with utmost excitement, maybe considering the maximum budget they can spend. But post the pandemic, almost everything has changed. 

Now people are questioning whether spending such a huge amount of money on precious custom engagement rings Brisbane is feasible. Even though diamonds retain their value, the additional investments can often become a burden to couples.

But there is good news for the jewelry retailers- there has been an increasing demand for engagement rings post the COVID-19 period. What has changed is the way shopping is done, and in some cases, the buyers’ preferences. 

This article will discuss the top five ways shopping for engagement rings has changed since 2020.

  • Significant increase in sales

As mentioned earlier, the sales of engagement rings have spiked since 2020. According to reports, it has gone as high as 20 to 30 percent of the previous value. It was a shock to see such a spike despite the economic and other uncertainties associated with the pandemic. People are now inclined towards classic styles that would last for years. For example, there has been an increased demand for classic solitaire or platinum bands. Industry experts predict that this will continue through the upcoming holiday seasons.

  • Focus on wedding bands

Previously, couples used to focus on purchasing the engagement ring first. They preferred buying the wedding band after some time. But since the pandemic, people are trying to save and do one-stop shopping, which means considering the engagement ring and wedding band as one. People are now more focused on intimate weddings; they might also invest less on engagement rings and buy wedding rings soon after to complete the whole ceremony.

  • Increased spending on engagement rings

Yes, that’s right, contrary to the way one might think, people, are spending more on engagement rings. A potential reason behind this might be the travel restrictions. People cannot go out for destination weddings or honeymoons at present, which means a lot of their wedding budget is saved. They might be utilizing this money in buying the engagement rings.

  • Shift to online shopping

With social distancing norms and the fact that people cannot easily go out of their homes, everyone has shifted their focus to online shopping. Popular retailers are now more dependent on online orders than offline selling. Online brands are getting more popular, and those who previously did not have an online presence are working to gain it.

  • Socially-distanced shopping

Even though online shopping is booming in the jewelry industry, one cannot completely ignore offline or in-store shopping. Like other companies and industries, jewelry retailers are also incorporating different norms so that the buyers’ shopping experience is safe yet seamless. It’s essential to maintain the COVID-19 protocols when anyone is coming for in-store shopping; but, it is equally important to give them the luxury experience that they used to have before the pandemic.

 

An Amazing Guide For You To Know About The 9anime In Detail

9anime is a streaming site where you can watch your number one anime top-notch online, named in English. On this site, you do not need to pay anything to see their number one anime. 9 Anime is a private site for anime motion pictures. 9 Anime is a free anime streaming site where you can watch English subbed and dub anime on the web.

With various class features, for example, action, comedy, daemons, drama, historical, romance, samurai, school, supernatural, it is a powerful way to foster the creative minds of youth under the way. For ages to see amazing photos of kinship, family, partners. 9 anime updates the most recent anime with English sub and name, with complimentary peruses expected to have the best encounter.

How much safe and secure it is to use 9anime?

Anyway, 9anime is safe for guests to use and watch online anime. It is planned as an anime streaming site, not a trick. While reading, your most important problem will probably be some inconvenient advertisements. Yet, you will not need to insist on giving you an infection on the site or causing any security problems on your PC.

While most promotions are safe, some can cause security problems for your PC. These advertisements implicate you in external sites with malware or objectionable substances dangerous to your infrastructure. Thus, it is consistently prescribed to use a good antivirus and ad-blocker when riding these locations. Regarding well-being, this is a much better option than some other unregulated free anime streaming site.

What are the key features of 9anime learn now?

  • English Sub Animals and Dub Class.
  • See timetable for new scenes.
  • Seek advice when another anime film or scene will be transferred to Go anime APK.
  • Watch Anime play directly on the go and in the new season.

What are some basic things you need to know about the 9anime in detail

9anime gg does not own the iOS or Android application. Any application using the name 9anime is random to 9anime, does not give a similar substance or administration, and is undoubtedly trying to get your information. For the best insight and the safest overview, use any specific Internet browser. More than some other media, there is no more profitable way of dealing with the watch anime than streaming. For most anime titles, it is always necessary that a house in the West begins to disintegrate, and yet, even after this, there is a lot of unusual cases. Anime home videos can likewise be routinely restricted, exceptional or excellent.

By finding an incredible destination to stream anime, you can see value in high-quality substance without the hassle or worry related to money. The costs of running streaming locations are often reimbursed by progress, either on the actual site or before and during the stream, or by participation models, which demand that customers regularly incorporate HD and ad-free content. Pay for a month to month.

LL-37 peptide- The antimicrobial agent

A significant component of human and animal innate immunity is composed of antimicrobial peptides and their precursor compounds. Phylogenetic analysis has been performed on a large number of species by comparing the underlying genes. Phenotypically, an ever-increasing number of antimicrobial peptides’ effects on the innate immune system have been identified. Antimicrobial peptides in mammals are still poorly understood biophysically. Especially frustrating is the fact that understanding their immunomodulatory activities would be significantly enhanced by knowing their structural characteristics.

This article will focus on LL-37, the only antimicrobial peptide produced from cathelicidin identified in humans. This amphipathic, helical peptide comprises 37 residues and is distributed throughout the body. In epithelial cells of the testis, skin, gastrointestinal tract, and respiratory system, as well as monocytes, neutrophils, T-cells, NK cells, and B-cells, it is expressed. Aside from controlling inflammation, it also attracts cells of the adaptive immune system to infection sites, neutralizes LPS, and promotes wound healing and re-epithelialization.

LL-37 and tissue healing

Antimicrobial and antibacterial properties apart, LL37 also plays a key function in the balance of pro-and anti-inflammatory chemicals in the human body. There is a precise balance to be struck between inflammation and tissue healing. To combat infections, the body must activate inflammatory reactions. But if left unaddressed, these same inflammatory reactions can obstruct recovery, encourage the creation of scar tissue and even contribute to autoimmune disorders. At least in part, LL-37’s actions on macrophages appear to play a role in balancing inflammation with healing.

When foreign infections are identified, macrophages cause inflammation. A pathogen is detected, and a signal is sent to the body’s immune system that a defense is required. Macrophages provide a new set of signals that reduce inflammation so that the body can progress to the next phase of healing once infections are defeated by the immune system. Macrophage activation can be reversed by peptides like LL-37. This substance changes anti-inflammation macrophages into pro-inflammatory macrophages when it is present in the body.

In macrophages, LL-37 production is increased by vitamin D secreted from the skin. At sites of inflammation and wounds, LL-37 plays a crucial function in the first-line defense against infection and systemic invasion of microorganisms. Bacterial and normal cells are both poisoned by it, and it is extremely resistant to proteolytic breakdown.

Studies have shown that LL-37 is a successful treatment for specific cancer cell types, according to a number of publications. Through the stimulation of bone morphogenetic protein (BMP) signaling, LL-37 suppresses gastric cancer cell proliferation. It was discovered; however, that overexpression of LL-37 promoted ovarian, lung, and breast cancer.

Benefits of LL-37 peptide

  • Antimicrobial efficacy against bacteria, enveloped viruses, and fungi on a broad range
  • Promotes the healing of wounds
  • Defends against infection and reduces tissue inflammation
  • Inhibits the growth of biofilm

LL37 is a host defense peptide that has many functions. Additionally, it promotes many cell responses, either directly or through the regulation of cell responses to antimicrobial chemicals and other immune mediators, in addition to its antimicrobial and antibiofilm activities. These peptides break membranes and offer broad-spectrum protection against localized bacterial invasion. That being said, if you are a researcher working in the lab, you can buy LL-37 online and further research its specific and valuable traits.

 

3 Ways a Shared Gmail Inbox is Changing the Future of Work

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Email is still the preferred mode of communication for many people. And by 2022, people will send about 333 billion emails daily. Technology has been changing the modern workplace since it was introduced. For young professionals just starting their careers, embracing technology can make all the difference.

Advancing technology is constantly changing the way companies communicate both internally and externally. A shared inbox can help teams communicate better. It allows team members to send, respond, and manage multiple emails on one platform. There are many benefits of a shared inbox, but let’s look at 3.

  1. Promotes Visibility and Transparency

Even though there are many ways to increase transparency within an organization, a shared inbox is best. Every person on the email thread can see the full email history, and this boosts transparency. Working in a transparent environment encourages trust, a quality critical for business success.

In a transparent organization, information flows freely, motivating employees to respond and share their views. All employees have access to company information and stay updated, which allows them to make better decisions.

Through a shared inbox, teams, departments, and even the whole organization  can communicate directly. There’s a clear record of communication, which reduces the risk of missing emails or replying twice.

  1. Enhanced Collaboration Among Teams

Before shared inboxes became a thing, people had to forward emails to colleagues, cc’ing multiple people. This caused inbox clutter because there were many unnecessary emails. A shared inbox connects team members and keeps them updated. It makes it easier to respond to emails addressed to you.

The majority of company communication still happens via email, and a shared inbox makes information clearer and easily available. It bridges the gap between employees and increases team collaboration. For example, a Gmail shared inbox can streamline internal collaboration and allow employees to add internal notes, comments, and messages to an email.

Every team member knows what they are responsible for–it’s easy to share and delegate emails to the whole team. You can accomplish tasks faster because you spend less time switching between different platforms to trace replies and update records. Teams can easily find solutions collectively and discuss even the most negative situations.

  1. Easy Monitoring

After you finish school and become a manager or a department head, you will probably hire an assistant to simplify your work. With a shared inbox, your entire team can manage inbound and outbound emails. That way, you’ll only respond to important emails. You won’t need to share your passwords, provide access to your inbox, or forward lengthy emails.

You can use web-based tools to further manage shared inboxes. These tools send emails from your primary server to the client mailing software you choose. You can create folders to separate emails from different companies. This reduces the time you spend searching for emails to track particular conversations.

Company projects are complex and often consist of tens or hundreds of moving pieces. A shared inbox allows you to sync email conversations with applications such as Trello so you can manage your projects better.

The work environment keeps changing, and by the time you graduate, things will change even more. Technology keeps transforming work, and adopting new technology helps you stand out. Learn how shared inboxes work, and start using them.

A General Note on Car Accidents Statistics in Houston, Texas

Unfortunately, car accidents are a major problem that sometimes results in the death of the people involved in the mishap. The car accidents play a havoc in the life of the people involved in it as they need to take medical treatment, repair their car and take leave from their work. In unfortunate instances, the mishap may result in disability problems for a couple of days, a few months or at times entire life. 

In those stressful times, only an experienced lawyer can help them to get a high compensation and insurance money. You can contact Houston car accident lawyers who are experts in assisting their clients. Sutliff & Stout law firm in Houston, Texas have helped greatly in providing maximum monetary settlement in favor of their clients. 

The statistics of car accidents in Texas

  • Approximately there will be more than thousands of car accidents occurring every year. There are thousands of people injured and hundreds of them are seriously injured resulting in restraining their mobility. 
  • Urban areas report more accidents compared to rural areas in the Texas region. However, the fatality rate is higher in the rural areas as all are massive car crashes. 
  • On weekends the fatalities are more as many of them drive under the influence of alcohol. 
  • The crash at night results in more casualties than during daytime. 
  • Weekends, holidays, and Memorial Day are the times when major car accidents occur. 

The statistics of car accidents in Houston-

  • The crashes in a year mount to thousands and the average of severe injuries are in hundreds. 
  • The crashes may have resulted because of many reasons. The major causes are excessive drinking and inexperienced driving by teenagers. 

Prime reasons for car accidents in Texas and Houston:

  • Driving after indulging in alcohol and drugs. Often people after enjoying few drinks drive their vehicle at night. They return home after midnight thus feel sleepy after having few drinks. Unfavorably, when you are in such situation, it is best to call skilled accident attorney to defend your DUI case in the court. 
  • Teenage novice drivers have contributed a lot to the rising number of car crashes. They aren’t experienced in driving and love to indulge in risky driving. All these results in a massive collision on the road. 
  • Car crashes occurring in the midst of heavy traffic – Every few hours vehicle crash occurs in the crowd resulting in the involvement of other vehicles as well. 

The other causes are speeding, lane changing in the wrong way, taking unsafe speedy turn, improper way of backing the vehicle in the heavy traffic road, defective slippery tiers, not maintaining the distance while driving, feeling tired and many more.

You need to defend yourself if the other party or police officials file a complaint against you in the court. You can call knowledgeable skilled lawyers to help in winning the case. They provide the best helping hand to deal with the insurance firms and to negotiate for maximum compensation for the injured people. They will provide compensation for paying medical bills, loss of income due to taking leave from work, car repairing cost and other losses. Thus, don’t forget to call the best lawyer soon.  

A Guide To The Most Common Problems Faced By E-Commerce Website Owners

In recent years, the e-commerce sector has come to dominate retail, and with more of us than ever now shopping online, the exponential growth of online shopping shows no signs of slowing down. Indeed, it’s estimated that in 2021, the percentage share of shopping online will account for around 19.5% of all commerce – representing a massive increase from just 7.4% in 2015.

However, while the growth of e-com is virtually assured, with so many players now entering the market, maintaining an online store and finding new customers has become more challenging than ever. Below are just a few of the more common problems faced by e-commerce stores and their owners. 

Online security

Cybercrime is now a global problem facing all firms that operate in any capacity online – but is even more of a danger with e-commerce websites. 

In 2021, the costs of online criminality are expected to tally $6 trillion – with that figure increasing to a gargantuan $10.5 trillion by 2025. Indeed, the funds generated by cybercrime make it, by comparison, the world’s third-largest economy, narrowly behind the USA and China. 

If you’re to protect your company’s precious data (not to mention the sensitive information of your users), you must take adequate protection against hackers by investing in bulletproof web hosting and antivirus protection. You should also take sensible steps for ecommerce fraud prevention to stop scammers from capitalizing on weak security or loopholes. 

Optimize your site to gain (and protect) a market share against rivals

By its nature, the web is global and, while this offers a far bigger potential market than was ever possible with traditional brick and mortar stores, it also leaves firms wide open to competition from rivals around the world. 

If your company is to stand any chance in this fiercely competitive marketplace, it’s vital you invest in web marketing, develop a social media strategy and take steps to build customer loyalty. 

Search Engine Optimization (SEO) is the detailed and involved process of propelling sites up the Search Engine Results Pages (SERPs) and should be the starting point for building your site’s exposure. Bottom line – if your site isn’t found, it won’t be performing a valuable function for your company, and you will likely end up losing both potential and existing clients. 

Keep your prices competitive

In line with the above, competition doesn’t just come in the form of rivals – it equally involves ensuring your prices remain in line (or, preferably, cheaper) than other stores in your sector. It’s estimated around 71% of all consumer journeys start with an online search so, if customers can find the same goods for less at other stores, you could again lose a sale. 

You should do regular market research to check the prices of your products and services online against those of your rivals to ensure you remain competitive.  

Problems with order fulfillment 

No matter how much you invest in your site or its security, it will mean nothing if you don’t provide an excellent order fulfillment process to your clients. Word of mouth marketing can be both your friend or foe, and it just takes one bad customer review to impact your future sales.

These days customers expect far quicker delivery and order fulfillment, so, where possible, you should look at outsourcing this important part of the overall shopping experience.

Maintaining your online profile and building visibility

Almost without exception, the most successful online companies all have one thing in common – a proactive and professional approach to their online presence and branding. 

Successful branding goes far beyond just a logo and strapline and should be integral to your overall promotional strategy. If you’re in any doubt, you should look at hiring a professional marketing company to handle your online profile and build your presence on social media. 

Problems with the overall shopping experience

Shopping Cart Abandonment (SCA) is a problem all e-com firms face – no matter of size or sector. In an SCA incident, a browser will fill their shopping basket with goods only to then become distracted or otherwise fail to complete the sale. 

To combat SCA, you need to make the shopping experience on your site as intuitive and easy to follow as possible. As a starting point, you should ensure you keep the user’s basket visible – along with a very clear link to the checkout area – but there are many other factors you should also check.

While there’s little you can do to ensure users don’t get distracted or pulled away from your site, there are many ways to improve the overall shopping experience. Again, if you’re in any doubt, you should seek the advice of a professional e-commerce development company and ask them to perform a full audit of your e-com store and the shopping journey from storefront to checkout. 

Twitch or YouTube? When streaming becomes essential

In recent months there has been an increase in profiles from the political sphere on Twitch, a streaming platform originally designed for video games. Analysts and communication specialists investigate the pros and cons of this expanding social network, still unknown to many. However, there has been an increase in the number of people who buy reviews on this platform, indicating that its popularity continues to increase day by day.

Politics has become a streamer. No one will be surprised by this statement if you have followed the political news on social networks in recent months with interest. Twitch breaks fan records and the rest of the platforms turn to compete in the live era. In this article we analyze the streamer era and its opportunities in political communication.

In the midst of a global pandemic and with socio-sanitary restrictions that prevent mobility and crowds both in public and private spaces, politics has turned (more if possible) on social networks and multimedia platforms as a priority channel in the dissemination of their messages and in establishing relationships. Candidates and organizations have understood the importance of using these digital tools to connect with the grassroots and new potential voters, thus eliminating the space-time barrier so difficult in the past.

While most social networks allow live video streaming, YouTube is still the leading streaming platform. With more than fifteen years of experience, it is the most popular social video network and, together with WhatsApp, the app most used by users. Its search engine is also the second most used in the world, only behind its brother Google.

Instead, Twitch is a more recent application. Acquired by the giant Amazon in 2014, it was presented as a platform designed for gamers, where they could share their experience playing video games. But what began as one more adventure of political gamification has evolved, and many have seen a golden opportunity to communicate politics in a different, fresh way, nearby, in the digital plaza of young people, and in which interaction with the audience plays a fundamental role.

As with all the new platforms that make their way into our daily lives, each sector looks at its potentialities and weaknesses according to its interests, comparing them with similar networks in which it already has an audience and a consolidated previous work. What are the similarities and differences between Twitch and YouTube? Without a doubt, the main difference between the two platforms is their conceptualization. YouTube was born as a network to upload and search for videos, in the style of a digital repository. Years later, it incorporated the option of transmitting online. However, Twitch comes to light with the opposite approach: it is a live video platform, which also allows you to select a fragment of the stream and share it later. That is why YouTube is positioned as the second most used search engine in the world, while on Twitch the search for content is not very functional, because this is not its objective (at least the initial one).

On the other hand, Twitch has become the network that everyone talks about, increasing the rate of notoriety; It is the fashion platform among young people, where more and more they meet their referents. Getting a lot of Twich Followers is a new lifestyle among them. But YouTube is still the third most used social network, both by young people and adults. In addition, the time of daily use does not vary, since they spend 1h 40 ‘and 1h 39’ hours on the respective platforms. Therefore, they have practically the same ability to retain the audience. Now, while on YouTube the communities are already created, on Twitch they have to be created from scratch. Without forgetting another differential aspect that has already been discussed previously and that is key: the importance of chat and interaction with the audience on this platform.

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