There was a time when only large businesses and corporations had to consider international trademark registration. But today, if you are planning on taking your business to the global platform, it is important to safeguard its intellectual property by the government-backed trademark. Having a trademark sanctions you certain rights and gives you legal rights to take action against anyone who uses your property without your consent. You can trademark anything — a logo, a word, a symbol, a graphic, a phrase, or anything else. This will help you distinguish your brand and establish its unique identity.
Hence, trademarks are immensely valuable to your business’s interest. But it is not so easy to file, manage, and follow up on the processes, as they vary immensely. 

  1. There is nothing like an ‘international trademark’
    Do not get confused! What we mean here is that no system can provide you with a truly international trademark. While the Madrid system does provide you with convenient access to many regions in which you can enjoy unchallenged protection, there will still be certain regions or countries wherein you will still have to apply for trademark registration.
  2. Each country has its own trademark laws
    You need to understand that every country has its own set of rules and regulations. The entire trademark landscape comprises a variety of laws, systems, cultures, and languages. Every country monitors what can be registered as a trademark. You definitely do not need to know every detail of each country’s law, but you should definitely talk to an attorney and learn about the country’s law you want to expand to. You can also get expert help on WIPO, EUIPO, OAPI, and ARIPO.
  3. Time is important
    Once you have narrowed down the country you want to expand to, it is important to initiate your trademark registration process quickly. Many countries base trademark rights on the first person-to-file basis, rather than the first person to use. Hence, it is important to plan ahead and file accordingly.
  4. IP Monitoring and Trademark renewal
    Once you have successfully done an international trademark registration, you might feel that your job is over. But that is actually not the case! There is no dearth of people or organizations who might want to copy your brand or technology and use it for their own personal or commercial gain. Hence, it is important to establish an IP monitoring program.
    Similarly, you should keep track of the time period. File for renewal once the time is up! Seek expert assistance in not only registering for a trademark but also in renewing the trademark.
  5. Keep in mind the costing
    Another thing to keep in mind is that the cost of filing can vary from country to country. Hence, before putting all your eggs in one basket or to a country, in this case, keep in mind the costing!
    To conclude, you will need help in understanding international trademark laws, and hiring professionals to deal with all the legal stuff can be beneficial in smoothly walking down this path. It will help you secure your rights and claim what’s yours without any conflict.