Against Superlatives: Canada, Rankings, and the Buzzfeed-isation of Human Rights Reporting
By Tim Wyman-McCarthy, graduate student of human rights at Columbia University
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I confess: I AM CANADIAN! Anyone from my homeland will recognise the reference to the well known Molson Canadian beer commercials, starting with “There’s an unwritten code in Canada…” and then depicting young men and women fulfilling classic ‘Canadian’ stereotypes—playing hockey, owning beavers, being polite, enduring cold, paddling canoes, outwitting Americans—before shouting, emphatically, that they are Canadian! The commercial was part of a surge in the late 1990’s and early 2000’s to conjure a sense of Canadian identity out of a population (in)famous for its lack of nationalism. The joke was that being Canadian meant nothing very much at all, and the commercials were self-deprecating even as they aimed to foster patriotism.
To anyone globally aware or keyed into international politics, however, Canada did have a strong identity: multicultural, progressive, tolerant, peacekeeping, generous, democratic. The nation has boasted wide respect in the human rights community for decades, and our Prime Minister from 1963-1968,...