Goal Setting—How it Happens

e7c9cf2d-094a-4629-914b-ca2ad4b1415dHave you ever wondered how Columbia comes up with these huge, inspirational goals for our campaigns?

Well, the answer to that is happening right now, all over our campuses. 

Chief development officers from all of Columbia’s schools and units are building draft goals that reflect the key priorities established by deans and faculty. They are working with senior fundraisers, led by Amelia, to link those priorities to goals for our three high level measures of success: dollars, donors, and engaged alumni. And they are thinking about the ways in which those priorities tie in to our University-wide big ideas. 

Over the course of the next two months, the senior leadership team, the Provost’s Office, and the chief development officers will be adding and cross-checking and refining these ideas and priorities until we have a set of goals that work at the school and unit level, and the University level. 

At that point, the draft goals will be shared with the campaign executive committee and eventually with the Trustees. And that’s how we build our way, step by step, to the big goals that will inspire donors, faculty and staff.