5 Tricks to Create Social Media Magic

Social media platforms can allow brands to increase their visibility and market themselves. One notable individual who has harnessed the power of social media to build an enterprise for himself is Oscar Owen. Here, he shares his expertise on how brands can use social media to stand out, reach their target audience, and create a strong following.

Who Is Oscar Owen?

Oscar Owen has been called one of the decade’s “most influential magicians” by Mail Online. The gifted performer and expert in close-up magic loves to captivate audiences with his incredible skills. Owen has performed for a variety of people from celebrities at exclusive red-carpet events to audiences at massive festivals.

Owen’s passion for magic motivated him to start his YouTube channel in 2016. Since then, he has amassed over a million magic-curious subscribers on YouTube and TikTok and his videos boast billions of views from around the world. In addition to being a social media influencer, Owen is an entrepreneur, bestselling author, and esteemed magic coach.

1. Create Quality Content

To stand out and gain fans on social media, you must ensure that your content is unique. Videos showing magic tricks are a dime a dozen on social media. Owen created unique content by not only showing off his magic skills but providing clear and concise tutorials to attract his target audience of novice and intermediate magicians.

Unlike the majority of social media videos that are filmed in casual conditions, Owen’s videos feature impressive production values with professional lighting, scripted voiceovers, and a cinematic touch. His newer videos are all produced in ultra-clear 4K. Content excellence provides viewers with a quality experience and motivates them to follow the creator.

2. Include A Hook

The most vital part of any social media video is the beginning. Some may even argue that the video title is a major factor in earning clicks. Owen is an expert at capturing attention with a compelling hook. For instance, he published several videos on YouTube revealing the secret to tricks that fooled famous figures such as Barack Obama and Bill Gates.

Use the first five seconds of your videos to enhance the intrigue. At the beginning of each video, Owen surprises his viewers with a seemingly-impossible magic trick. He then proceeds to slowly explain how to perform the illusion. This content format fascinates viewers and drives them to watch the entire video instead of losing interest quickly.

3. Be Relatable

When people think of magic, they often envision famous TV magicians such as David Copperfield and David Blaine. These magicians have flamboyant personas and seem larger-than-life. While this may attract viewers in the short-term, the discerning modern viewer prefers to watch performers who are real and relatable.

While Owen is one of the most skilled magicians on social media, he remains approachable and down to earth. Instead of using his knowledge to set himself above others, he loves to share his skills with aspiring magicians. By using only household objects such as pens and coins, Owen makes the art of magic more accessible to the public.

4. Engagement Is Everything

Because magic used to be a parlor performance, any good magical act revolves around audience engagement. The same can be said of social media success. Interaction between creators and viewers is essential in building a strong and loyal following. Viewer engagement has also been shown to generate higher market share and revenue for brands.

When Oscar first started his channel, he responded to each comment to show his viewers that he appreciated their interest. This helped him to build a thriving magic community who are always excited when he posts a new video. The support and engagement also keep him motivated to produce more useful and informative videos for his subscribers.

5. Diversify

It is not enough to be amazing on one channel alone. With so many avenues to create content, embracing diversity is a great way to reach a wider audience. In 2020, Owen released “Card Magic Pro”, a premium online magic course targeted at serious aspiring magicians who did not want to deal with the distraction and advertisements of YouTube.

In 2021, Owen authored “Mind-Blowing Magic Tricks for Everyone”. This bestselling magic manual was created for complete beginners who wanted to learn compelling magic tricks. To make the most of the power of technology, every trick in the book is accompanied by a QR code that launches a video demonstration performed by Owen.

In recent months, Owen launched a dedicated website offering professional webinars and magic training for members. Learn Magic features Owen’s proprietary training method dubbed the Bulletproof Magic System. On this website, members with no experience in magic can learn the art of deception and become amazing performers in less than 50 days.

Oscar Owen is not merely a magician. Through quality content creation and adept use of technology, he has brought the art of magic into the 21st century. And the results speak for themselves. Owen’s approach to social media can help you reach millions of valuable viewers and build a dedicated following that shares your passion.