Theme Team captains Dylan Sands and Alyssa Meyers, and DVP Jerry Kisslinger discuss these new University-wide networks of communicators bringing Big Ideas to life for our constituents.
Alyssa is the Captain of Precision Medicine and Neuroscience, and Dylan is the Captain of Climate Response and Data and Society.
What are Theme Teams?
Dylan: Theme Teams are groups of communicators across the University, and each is well versed in a Big Idea (Climate Response, Just Societies, Data and Society, etc.). Teams share Big Idea information (which faculty to highlight for each Idea, for example) and assets (great videos, stories, or photos).
Jerry: The Big Ideas are complex, more than any one part of the University encompasses. Theme Teams help define our audiences, including staff and donors, and collect information that sometimes is outside the boundaries of institutional structures. They also include CAA digital and magazine folks who help tell the stories and get the word out to broad audiences through multiple channels.
Dylan: People are enthusiastic about the Teams, recognizing a need for these networks.
What are Theme Team Captains?
Jerry: Each Captain facilitates communication with Big Idea experts across schools and disciplines. They can serve as a kind of desk for alumni and communications colleagues who have questions about the Big Ideas—they either have the answers or know who does.
Alyssa: We’re like a portal for messaging that’s already happening at Columbia, or switchboard operators and archivists.
Dylan: If fundraisers have a question about a Big Idea, the Captains can connect them to the person with the answer.
How do Theme Teams support the campaign?
Jerry: We have a better framework for realizing a One Columbia approach.
Alyssa: Our message is that the problems the world faces today call for a new approach, and Columbia has that approach. Big Ideas are the best examples of this approach in action: interdisciplinary and high impact.
Dylan: As we prepare for public launch, the Teams help us collaborate with the fundraisers and academic leadership tied to each Big Idea. The work ahead includes preparing an elevator speech for each Big Idea, approved by the leadership. So starting with Team materials and interviews, we will be refining and illustrating brief campaign statements to provide a message platform for our websites, advertisements, social media and other outreach. Why now? Why Columbia? What will be different if the campaign succeeds?








