The CAA recently welcomed more than 7,000 new alumni to its ranks. Before Commencement, new graduates received a message on behalf of CAA Chair Brian Krisberg ’81CC, ’84LAW and CAA President Donna MacPhee ’89CC, welcoming these new alumni to a “vibrant, global community that will unite you with a diverse group of more than 330,000 leaders, change-makers, and innovators.”

The day after Commencement, the CAA sent a dynamic email with a live polling feature, alerting graduates to all of the benefits available from their alumni network and encouraging them to vote on benefits they’d like to hear more about. The CAA is currently using data from more than 800 votes to deliver a targeted follow-up email to new graduates based on their interests.  

The CAA also sent a special Commencement-edition newsletter to more than 200,000 existing alumni the day before the event, with a live countdown clock leading up to its start. During Commencement, the clock switched to a live stream of the ceremony, so alumni could access it directly from their email accounts.