Analytics means being one with data. And working with data gives one a thorough and extensive understanding of the entire business and all related processes. My experience at the lab has taught me immensely – from learning the internal processes in the education industry to learning new software and analytical techniques for various analyses. Yoshie’s guidance has proven to be immensely useful throughout the journey.

A British economist once said that if one tortures data enough, it will confess. These confessions jumping onto us teach us a lot about the consumer’s thought process and how he interacts on various fronts before making an important decision. It is such insights derived from data and building a story connecting them that really excite me and drag me to work every morning.

There is an ocean of data surrounding us and various things can be explored if data is viewed from various angles. It is a challenge to not lose sight of the task at hand. Data pouring over from many different sources adds to the challenge.