Selling is the essential requirement for every business to thrive, and there are thousands of techniques to do the same. Neuroscience experts monitored the brains of buyers and sellers during specific sales procedures and listed out some exciting tips to sell more. You can easily persuade the human brain and mind using these techniques to close a deal.
Data doesn’t lie
Everybody will buy a mobile from a well-known brand like Apple but hesitate to try a local brand even if it is available cheaply. Most people tend to believe in popularity and brand reputation, which gets established by numerous marvelous products. Customers want reliable data about the excellent performance of the product to feel in the brand and make it famous and influential.
Salespeople approaching new clients to sell their products will impress them quickly if they have real-time statistics. Group offers real-time data collection, data access, and data sharing for sales teams through crowdsolving. Several teams collaborate to collect and share real-time data through various apps combining the power of distributed teams.
Maintain consistency
Consistency is essential to sales in two ways – in terms of frequency and information uniformity. No customer or client will relent to buy a product or service in the first meeting, and several consistent attempts are necessary to persuade them. It is essential to stick to the same, authentic data in each meeting to prove the quality of the product.
Besides, every department in the company, like marketing, advertising, and administration, should be consistent in providing the same data to the client to gain their trust. Such uniformity in knowledge among the company employees and persistent measures of the salespeople are essential to close a deal.
Be a problem solver
Salespeople should be problem solvers who sell themselves through their success before they talk about their product. A famous saying in sales goes, “think like the person who sold the first coolers to a blind person.” It stresses salespeople must first create trust among the customers that this person will solve their problem.
No customer wants to know the lengthy benefits and features of your products. But they simply want to know how your product will solve their problem, reduce workflow, or help them gain more profits. Neuroscience researchers state this as “selling yourself” to the customer first to earn that trust.
Kindle the desire
“Selling the benefits,” in neuroscience terms, means luring the customer with the numerous benefits they will get through the product instead of listing its features. A person’s brain shows 30 times more interest when this sales approach gets followed. For example, “cut down your travel time by half” is more attractive than “superspeed motorcycles.”
The first statement lists the benefit the customer will get by purchasing the product, while the next one highlights the best quality of their product. Customers will likely pay for the first one and sales, and every salesperson should use this technique in their approach.
Showcasing results
Several online companies showcase the before-after pictures of the user, especially for the FMCG products. Visuals quickly deliver the message to the customers and nullify the necessity of explaining the benefits in long paragraphs. Salespeople should approach their clients with precise data showcasing other clients’ before and after revenue data when they use their product.
Precise data analysis and presentation of persuading data is necessary to create such before and after charts. It is easy to make such impressive statistics through crowdsolving platforms which several people enrich through their contributions. It is the future of sales as real-time updated data can be accessed by every salesman without delay and used to persuade new clients better.