Digitalisation shakes and stirs food & beverage industry


For years now, technological innovation has been introduced and then further developed, changing the world in multiple exciting ways. It is no secret that technological advancement and rapid digitalisation have shaken up industry after industry, positively revolutionising the entire world in the process. This is a certainty, a known fact. Consumers today are hell-bent on having convenience, efficiency, and quality at their feet with every single experience they have. It is not an unfair expectation. And now, thanks to technological innovation and digital impact, it is more possible than ever for this to be not just the expectation, but the standard reached on all fronts, in all industries. Consumers are hot on the pursuit of excellence, and industries want to provide it all for them, on a glittering silver platter. Even the most traditional and stubborn of industries and facets of life have been modernised by tech and digitalisation (even if only in a seemingly small way). The food and beverage industry is no different.

The hospitality sector is basically the height of consumerism in motion. Not unlike retail in that the food and beverage industry provides a service, a solution to consumers. For retail, it is providing material goods in the form of clothing, footwear, and accessories. In the case of the food and beverage industry, the answer is in the name of the collective. Technology and rapid digitalisation have transformed the industry tenfold, and the result is that the industry we experience today is far more convenient and efficient for consumers. Feats of tech and digitalisation have become so common in the food and beverage industry these days, that we are now thrown off when establishments do not feature them. Consider the industry-wide expansion to ecommerce. Ordering food, groceries, and even alcohol online and having it delivered by a third-party is now the norm in much of the western world, and diners can rate the delivery of their order, effectively alerting other diners to poor service or exceptional customer experiences. This is essentially the digitalised iteration of word-of-mouth marketing.

Digitalisation is impacting the internal functions of the food and beverage industry, too. From the bakery POS system, to the digital roster program that the local café uses, the food and beverage industry is being given a positively digital tech revitalisation. Not only is the food and beverage industry becoming more efficient for consumers of all kinds, but it is becoming a more pleasant, easier environment to work in, and even to build a long-standing career in. As is the case with any functioning industry, food and beverages is a sector that has been positively transformed in the wake of technological disruption. What is the norm today started out as a niche concept attempting to take flight, and now the way that we make, deliver, accept, and ultimately experience hospitality has been fundamentally transformed for the better. It is an exciting realisation, and it is one that is seemingly always improving and expanding on itself.

The food and beverage industry has embraced digitalisation with open arms. This is perhaps in part due to the realisation that digitalisation is the way forward, and that refusing to get with the program would only have negative impact on the industry as a whole, but it is definitively (at least partially) due to the realisation that the easiest way to give consumers (now and in the future) the best hospitality experience, is to adapt and include digitalisation, even leaning into it wholeheartedly. Food and beverages is an industry that has captured the attention, hearts, and minds of generations. Spanning practically as far back as our species itself does, food is something that we all delight in, crave, and love to create and experience. The technological evolution of the industry just increases these notions, and we are all hooked, waiting to see what is next for digitalisation in the food and beverage industry.

Technologies have profoundly impacted practically every aspect of modern life, including all industries (even if only in a seemingly small way). Today, we are positively immersed in and surrounded by technological innovation and feats of digitalisation in vivid motion. And we love it. Consumers today are expectant that their experiences be built on a carefully curated foundation of convenience, efficiency, and quality. That is exactly what digitalisation allows for and encourages. The food and beverage industry has wholeheartedly embraced technological prowess in its midst, and the results have been overwhelmingly positive. Even in such a relatively short time, the effects have been incredible. The food and beverage industry has never performed so consistently well, used such high-quality produce, and connected so well with what its consumers want. And if this is just the beginning of digitalisation in hospitality, it is sure going to be exhilarating to see where it goes from here.


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