F&B Trends in 2018 going digital


2018 brings a lot of businesses to rethink how they operate and how to be more user-friendly. The food industry is always going to be competing within by incorporating tech and trying to be the fastest while still having quality food.

I guess time is of the essence in 2018. Customers want to order ahead of time and have their food ready when they get there. Many restaurants are making it so you can order on an app and then have your food ready when you drop by to pick it up. This is a great way to get something to eat when you are in a rush.

Many restaurants use this business model as a norm, which makes people have to sign up through email. This means they get discount codes and the restaurant stays relevant in their mind. This might be a genius business model that helps certain restaurants stay relevant by dominating your email inbox. One restaurant that does this is Sweet Green, a salad place. These options are making restaurants more and more competitive and user friendly. Bloomberg says that Sweet Green’s tech-driven menu is causing a fast casual food war.

There are more than just the tradition Chinese and pizza delivery services in 2018. There are apps that allow you to get just about any food delivered, regardless of if the business has personal delivery drivers. There are more specialized apps that even help you decide where you want to eat. This is a great way for companies to get more attention and expand.

Many smaller food shops are getting more business because they pop up on the screen of where to order. This is a great tech evolvement for the food and beverage industry. It also is causing more people to spend money on food because of the choices they have when looking at delivery options.

There are apps that deliver to office buildings during lunch hours and then they charge a standard $2 delivery fee per meal ordered. This is a cheap way for the consumer to get lunch brought to them while at work. It is also an easy way for these delivery companies to set up a mass order then bring it to one location. Everyone wins in business models like this one.

It’s 2018 and that means everyone wants to Instagram post about their food before they eat it. This is why many restaurants are seeing who can have the most picture-esque or quirky food trend for millennials to show off to their followers. This is also a way for these restaurants to get more business. This means 2018 is full of restaurants competing to see who can be the most ridiculous.

One of these trends are the massive 8-person drinks you can get at some bars. There are Moscow mules and vodka tonics that look like they could belong to a giant. Guess what? Millennials lose their minds over these when posted on Instagram and flock to the bar when they get the chance.

Does this mean people are easier sold on products in 2018? Not necessarily; it mostly means that it is an age of social media and technology. It also means a picture can cause FOMO (fear of missing out), which means that millennials will be willing to go buy a giant Moscow mule with their friends and drop $20 each on it. What a time to be alive.

It may seem impossible for these trends to be taken any further, but it is 2018 and tech makes all industries develop at an accelerated rate. So, what is next? Will artificial intelligence be involved? Maybe there will be drone delivering of food that becomes normalized.

A trend that is up and coming is meat that is completely lab grown or made from natural ingredients. Beyond Meat is a brand that is known for it’s plant-based burger products that tastes like a real burger. Science and tech are changing our diets for the best it seems. Cell-cultured meat is gaining traction and start-ups have experimented with fish and poultry. The future might be healthier, with the development of this way to consumer “meat.”

The increase in knowledge that has come with the rise of the internet has brought consumers to be smarter about what they consume. People are more aware of what they are eating and what it is doing to them. There is more transparency in labels and an increase of content showing what is negative to health.

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