Technology changing the conventional ways of the world


In today’s world, it is literally impossible to lead a productive, happy and safe life without the use of some sort of a technological gadget or instrument and therefore modern day technology is becoming increasingly important for every member of the newly forming global society. Whether it be home electronics that enable the individual to enjoy live coverage of all the important news and events, food related technologies which eradicate the risk of catching diseases due to bacteria, or call tracking software which makes it possible for people to keep an eye on their loved ones, the new age of living is highly technical. Therefore, in order to make sense of all the related developments and to keep track of all the newly emergent possibilities, it would be a good idea to consider what the experts are talking about in the reputable media. This way, it becomes possible to understand different applications of modern day technology and what kind of a change or innovation they bring for the modern day citizens of the world.

Dr. Coralie Petermann, Director of Data Science at Sublime Skinz Inc.,  reports for the Huffington Post about the future of digital marketing and how human beings will operate the machines involved in this sector. Being one of the primary debates concerning the development of technology in human life today, the possibility of robots taking over human jobs is quite a popular one. However, within the context of the marketing industry, a certain balance has been found and kept so far, which promises continuation for such a trend in the future as well. According to Petermann, Artificial Intelligence and Machine Learning will both be utilized by human operators to bring about positive change, as it was embodied within the newly published General Data Protection Regulation plan. According to the GDPR, data managers and engineers will become extremely important employees of IT companies as their jobs cannot be carried out by machines for sure. Similarly, apart from such expert jobs, new jobs for human marketers will be available which will include more technical aspects. As more data will be generated by human beings, it will be up to other human beings to compile and analyze them as well to make sense of the overall scheme – a feature that is still not applicable to artificial intelligence. The SEO position will gain further importance and its functions will become more technically advanced, which will require further education in digital marketing for people aspiring to become powerful and influential marketers. Finally, such developments in marketing technology will also narrow the gender divide, meaning that women will have equal chances at landing a great marketing job that requires technical sophistication and comprehension. In the United Kingdom, 62,430 more women were hired by marketing firms in 2017 compared to 2016, while more than 40% of all data science and statistics graduates in the country are also females. This is a very promising statistical information for the marketing sector of the UK because this field of business requires creativity in conjunction with intelligence, which shines new light on further possibilities regarding female contributions.

Divi Gupta, the Vice President and General Manager of Ultrasonic Tracking and Range-Finding Business Unit at InvenSense (TDK Group), reports for the Wired magazine the developments in the sensors market of the world, focusing on “Internet of Things (IoT)” which has managed to integrate numerous different devices into a single superfast information network so far. IoT systems help integrate different components such as “ultra small and high performance sensors, actuators, electronic components, and energy units” into complex sensor devices to become “more attuned to human needs.” The new generation of sensors therefore need to be affordable, compact and energy-savvy, which means that IoT is a field that demands further research and investigation. One of the primary fields of IoT application is the MEMS sensors, which are microscopic devices comprised of moving parts. These devices assist their users in a variety of different ways, such as motion and audio tracking as well as touch/haptics control. They are currently being employed in numerous different devices and gadgets such as VR goggles and gyroscopes. In order to sustain the current modus operandi for such devices where “self-sustaining power generation, consumption and management” is a necessity, there exists technology to harvest energy from the environment by generating power from kinetic motion, pressure, light and temperature. For security systems, being online 24/7 is a dire necessity and therefore the new generation of such sensors require such a capability to fully function, while new developments in material science research has enabled such sensors to detect and determine the position of objects near them with high accuracy. The ultrasound technology employed in this process has been fine-tuned to recognize a large library of different materials and is currently being utilized in numerous everyday consumer devices. These mentioned IoT devices are currently being employed in “mission-critical, industrial or medical environments” and therefore more sophisticated security measures should be implemented to ensure proper and functional operation.

Alexander Nazaryan for Newsweek magazine reports on how new technological innovations will be utilized to help some of the major cities of the world, where problems exist and numerous programs are being implemented to increase living standards. Nazaryan begins by referring to an educational program at San Francisco County Jail #5 where audio and visual technologies are utilized to provide education to these unfortunate members of the city’s public. 700 inmates are currently enrolled in a variety of different programs, which grant them a “Five Keys GED Certificate” that counts as a regular high-school diploma in numerous states of the US. The program not only allows inmates to attend counselling and mentorship sessions, but also grants them a shot at becoming a college student by continuing their educational programs outside of the jail as well.  Similarly, the Center for an Urban Future out of New York City has developed a report and social program titled “Innovation and the City” which focuses on common problems observed in US cities that could easily be resolved without million dollar programs getting involved. In Seattle, the program foresees more social input from communities of color to create networks for situations of importance and emergency, whereas in cities like New York and San Francisco, it seeks to integrate urban advantages that are currently available only to a few, into the lives of under-privileged communities. Among such advantages are safe and cheap taxi and laundry services, racism and discrimination free education programs and efficient garbage management systems which are unfortunately not available for the under-privileged sects of such urban societies as of today. Outside of the United States, the program foresees water-saving programs for Valencia, Spain where 5.2 million cubic meters of water could easily be saved through technological intervention  while in Gwangju, South Korea, it foresees the further utilization of a “carbon green card” that is currently being utilized to track the energy related actions and behaviors of more than 280,000 users. Finally, in Nairobi, Kenya, where more than 170,000 people live in unpaved alleys and makeshift buildings, the programs foresees the utilization of GPS technology to provide social services. As varying regions of the city are mapped out in accordance with their demand for aid and services, it becomes a lot easier and more possible for companies and charities to build infrastructure to help improve the failing living conditions and standards of Kenyans residing in Nairobi.

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