Social Media and its hand in startups

0_3FP7MnXalqz4t9Y2.jpgSocial media has changed more than just how we communicate. It’s given birth to a whole new world of marketing and advertising, where influencers are valuable assets to companies. Nowadays, it’s incredibly common for brands to reach out to Instagram users with large followings, or people with a lot of YouTube subscribers, to help advertise their wares.

If you’ve been on the internet for any amount of time, you’ve probably already seen influencers singing the praises of some brand or product. Here are just a few products who owe their success to social media and influencer marketing.

Aztec Secret Indian Healing Clay: The Internet’s Favorite Skincare Product

Aztec Secret Indian Healing Clay is one of the most unassuming products you’re likely to see. It doesn’t come in flashy packaging, and costs on average about $6. Despite this, it has becoming one of the best-selling beauty products on the internet, and regularly tops Amazon’s bestseller charts. A big part of its success is due to social media, and word of mouth.

Unlike a lot of products and brands who depend on brand deals, Aztec Secret Indian Healing Clay owes its popularity more to word of mouth and the platform social media provides as a way of spreading the word. Countless beauty gurus and YouTubers have reviewed the product, thrusting it into the popular consumer consciousness.

The clay is made of calcium bentonite, and is sourced in California. The clay purportedly draws out toxins and impurities from the skin, leaving it fresh and clean. And if it’s 17,000+ reviews are anything to go by, it’s pretty effective. You’re not likely to see any ads for the product on TV or in magazines, but the support its received online has been enough to make it prosper. Who knows, without the advent of social media this product could have been doomed to obscurity.

Morphe Cosmetics: An Influencer Marketing Success Story

Few brands have managed to corner to the influencer market quite like Morphe has. Morphe market themselves as a brand created by make-up artists and influencers, for make-up artists and influencers. If you’ve ever watched a beauty tutorial on YouTube, you’ve likely heard the brand name-dropped and praised profusely.

Morphe was founded in 2008, and ten years later their name is being uttered alongside industry giants like MAC. It’s all thanks to their brand and affiliate deals with online influencers, who typically use their products in their videos and supply links to the products in their captions and descriptions. Utilizing social media as a marketing tool has helped propel Morphe into the big leagues, and in March of this year they were able to open their first brick and mortar stores earlier this year. Before this, they sold primarily online and in select ULTA stores.

It’s a true online success story, and one that probably wouldn’t have been likely without Morphe’s smart use of online influencer marketing.

Charcoal Toothpaste: The Tooth-Whitening Product Seen Everywhere Online

Next to influencers, online ads still play a huge role in advertising products. These can be in the form of banner adverts on websites, or ones that show up in your feeds thanks to complicated data algorithms. One product that’s been getting a lot of visibility thanks to in-app and online advertising is charcoal toothpaste. Brands vary, but this product has quickly become an online sensation which has everyone reaching for jet-black toothpaste.

Activated charcoal toothpaste is often seen as a gentle, natural alternative to traditional pastes. And like bentonite clay, charcoal is a natural ingredient that’s often cited to have detoxifying and deep-cleaning properties. Also like bentonite clay, you’re more likely to see advertisements for charcoal toothpaste in the digital sphere as opposed to traditional media.

In recent years, Instagram and Facebook feeds have filled up with videos and posts extolling the virtues of the stuff, and it seems to be having an effect. Though the black stuff might be hard to come by offline, there’s no shortage of brands and suppliers across the the internet. Charcoal toothpastes regularly reach the upper echelons of Amazon’s best-sellers, and the popularity doesn’t seem to be waning any time soon.

It’s no wonder why so many companies are looking to invest more in their online reach and digital marketing. By and large, online advertising techniques are more cost effective than print and TV means, and they’ve been proven to yield fantastic results for countless brands and products. This is especially good news for smaller businesses, who don’t have the bloated advertising budgets their competitors are working with.

In this regard, the playing field is levelled just that little bit more to facilitate the growth and success of online businesses. While it’s still being effectively wielded by a few notable successes, there’s no doubt that other companies will transition to more digitized advertising techniques in the years ahead.

Leave a Reply

Your email address will not be published. Required fields are marked *