BigLaw Banks On White Letter Group To Propel Profits

Since rumors began to spread that BigLaw was banking on an AI-technology outfit called White Letter Group to propel profits and clients, its days of keeping a low-profile were over.

Law firms have a problem, and they know it: 

The business of law has gotten competitive. Standing out among 1.3 million attorneys? Hard. For small-mid size firms? Immensely harder.

Running ads to stand out? Like throwing darts in the dark. Agencies are notoriously hit-or-miss. And, expensive.

Worse, with the rise of digital, relying on word-of-mouth & referrals has become unpredictable. Not to mention, unscalable.

Without an edge, firms become ripe for disruption — and attracting quality clients, inevitably, becomes a battle.

Looking for an edge, BigLaw is reportedly banking on a private, high-powered artificial intelligence technology outfit. That company is called the White Letter Group, and if you haven’t heard of it, that’s by design.

Blending slick artificial intelligence technology & digital marketing — White Letter turns the costly, unpredictable headache of attracting & acquiring high-value clients — into a predictable & profitable done-for-you solution.

Airtight clauses prevent White Letter from disclosing its clients identities or working with their competitors — forcing it to silently live at the intersection of Silicon Valley and Am Law 200.

However, since emerging from BigLaw’s shadow, ambitious small-mid size firms see White Letter as their solution to hyper-growth.

Its AI-powered “26-Point System” can predict, identify, target, and attract your next client with scary accuracy — spotting high-value prospects based on complex web interactions, case value, practice area, location, and dozens of closely-guarded proprietary factors.

Then, its sniper-style digital marketing suite steps in to deliver the right message to the right prospect at the right time — presenting a firm in the best light possible, long before the competition ever gets wind. 

Widely seen as Google-level engineering applied to the business of law, if there was ever an unfair advantage to be had, White Letter would be it: Better digital visibility. Predictable client acquisition. Higher-value cases. More market share. 

Once a discreet tech outfit inside tight-lipped BigLaw circles, White Letter has become an indispensable tool in helping law firms compete for millions in legal fees, the ultimate chess match in the fiercely competitive business of law.

The biggest problem for White Letter may be just how well its solution works: It can overwhelm an unprepared firm with clients & cases it isn’t yet ready to handle — forcing firms to hit pause and send clients elsewhere — or, staff up at the last minute.

Those capabilities have reportedly allowed White Letter to woo law firms away from archaic agencies to widely adopted AI used at some of the biggest brands in the world, including Deloitte, Amazon, KPMG, and JPMorgan. 

Skadden, Paul Weiss, and Latham & Watkins, to name a few, have all hopped on AI. Indeed, The University of Oxford concludes nearly half of all top-tier firms have adopted AI. And, Statista says AI-driven global revenue is set to reach a staggering $30B by 2025. 

The bottom line: With 74% of firms reporting AI-driven revenue jumps & 40% of new law firm clients set to come via digital — firms who fail to adapt, will be firms who fail to compete.

“As lawyers, we have been trained not to trust anything… But what you’ve seen absolutely happen is the clients are driving where AI has either been developed or adopted…” Meredith Williams-Range, Chief Knowledge and Client Value Officer at Shearman & Sterling, told Insider.