Marketing, Outreach, and Impact for Digital Publishing Players

What exactly is “impact factor” and how is it calculated? Does Open Access really help to increase citation rate? What is a DOI or an ISSN and why should my journal register for them? Join us to solve these mysteries of outreach and marketing for scholarly publications online.

For authors and editors who have been wanting to learn how to market their research and writing online, this workshop will outline the benefits of open access scholarship and the processes of archiving and indexing content for preservation and discoverability. We’ll make managing your social media and online identity manageable and assess impact through both traditional measures and new ‘altmetrics.’

Follow this link to register for the workshop: https://events.columbia.edu/go/Publishing_Marketing_Impact