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X-WR-CALNAME:The Digital Publishing Workshop
X-ORIGINAL-URL:https://blogs.cuit.columbia.edu/digitalpublishingworkshop
X-WR-CALDESC:Events for The Digital Publishing Workshop
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TZOFFSETFROM:+0000
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DTSTART:20190101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20190226T120000
DTEND;TZID=UTC:20190226T130000
DTSTAMP:20260709T023222
CREATED:20190125T220850Z
LAST-MODIFIED:20190125T220918Z
UID:374-1551182400-1551186000@blogs.cuit.columbia.edu
SUMMARY:Marketing for Digital Publications
DESCRIPTION:Your journal\, review\, or digital project is essential. Everyone in your community knows your publication by name and waits for your latest issue or update to read cutting edge research and innovative writing. From emerging scholars to highly regarded figures in your profession\, authors submit their manuscripts for your consideration. Or\, at least\, that’s the dream. \nSo\, how do you build your reputation and create a vibrant community around your digital publication? In this workshop we’ll talk about digital marketing strategies to craft a unique identity and attract writers and readers. \nWe’ll learn how to define the scope of your publication and write clear mission statements\, calls for papers\, and information about your publication that will attract the authors and content you’re looking for. We’ll also explore how to grow an audience and create an engaged community\, from increasing reach and visibility in a sea of online information and social media to tracking citations\, views\, and readership through analytics and other metrics. \nRegister for the workshop online.
URL:https://blogs.cuit.columbia.edu/digitalpublishingworkshop/event/marketing-for-digital-publications/
LOCATION:Studio Butler\, Butler Library 208B
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