Sharing Your Podcast

In this workshop we’ll talk about defining success, how to measure it, and how to increase your reach and impact it with a little knowledge and planning.  Discoverability Podcast Directories Downloads and Subscribers Discoverability and Archiving for Scholarly Podcasts at Columbia Online Marketing Your Podcast Website Social Media Marketing Email and Newsletters Metrics and Analytics   Discoverability Podcast Directories One of the most important steps to ensure your podcast has good reach is to make sure it is distributed through the major podcast listening apps and directories. It is generally agreed upon that the top podcast listening platforms include:  Apple iTunes/Apple Podcasts Spotify Google Podcasts Stitcher One way to increase your listenership with little effort is to list your podcast in other directories. If you have the time and inclination, these are other directories that have a large userbase: TuneIn iHeartRadio Google Play Music (this is different than the newer Google Podcasts platform) Listen Out Loud (a directory for educational podcasts) Women in Podcasting  For more information on getting your...
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Publish Your Podcast

Transcripts How can I make a transcript? Transcript best practices Accessibility Publishing your podcast: RSS Feeds Copyright for Podcasting (a really short guide) Using Media in your podcast Creative Commons Licenses   Transcripts It is important to write a transcript of your podcast for several reasons. A transcript published online will give listeners a way to dig more deeply into your research, providing you with a means to cite your research and to include bibliographies and other resources. You transcript may be enriched with images or other media, which may help to supplement and illustrate your podcast if you reference artworks, films, architecture, or other visuals.  A transcript published alongside your audio content also makes your podcast more searchable online. While many people may find your podcast through their podcatchers or apps, people interested in the topics you cover in your podcast may find your website first through searching online. Having a well written transcript and a description of each episode will help people to find...
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