NYC Goes Three Ways

[vimeo]http://vimeo.com/24572222[/vimeo]

Every day, New York City’s intersections play stage to a never-ending dance performed by its drivers, pedestrians, and cyclists. It is a suspenseful drama filled with strong wills, daring exploits, and narrow escapes. Most of the time, these players make out safely to the next intersection and the next charade. But for around 140 unlucky New York City pedestrains and cyclists every year, this show will be their last.

Ron Gabriel, a New York City artist and activist, created a campaign called “3-Way Street” for his graduate thesis project at the School of Visual Arts. The campaign is composed of a video, posters, and a website, and promotes a three-way balance of street priority for motorists, cyclists, and pedestrians. “3-Way Street” asks New Yorkers to reconsider some of their longstanding bad habits such as jaywalking and running reds.

The campaign comes at a time when the city’s Department of Transportation is investing considerable effort into expanding bike lanes and transforming car-dominated Broadway into a series of pedestrian-friendly plazas. But infrastructure improvement is only half the battle. Attitudes must change too. As Gabriel writes on his blog, “old habits exacerbate attempts to expand ways to use our streets; existing dysfunction makes change more difficult.” As anyone who has crossed a busy Manhattan avenue can attest, there is still a long way to go.

2 Comments

  1. Desarollo Web Costa Rica

    Woh I like your content , saved to my bookmarks ! .

  2. Ivan L.

    The beautiful streets of New York should at least help the residents of the City calm their minds. They have to understand that the traffic they are facing will forever remain unpredictable.

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