6 Web Designs that will Help any Columbia Student’s Ecommerce Venture

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In the last few years, ecommerce has experienced a massive boom; given the start up culture of today, ecommerce and online shopping seem to be the “go-to” industry for those looking to enter business and entrepreneurship. However, the success of your online store largely depends on how strong and up-to-date your digital marketing is.

Truth be told, digital marketing depends largely on ensuring that you go with the flow – wherever the industry is willing to take you. Almost halfway into the year, ecommerce is still rapidly developing. The change isn’t necessarily driven by customers and how they shop but in the way the ecommerce platforms are structured and how they are presented to you. Here’s 6 web design trends that all Columbia ecommerce startups should consider implementing with their websites:

  • Nowadays, ecommerce site designers tend to use a full page image for their background. The contents of the website, including the products being sold, are to be displayed against the image. This not only makes the website look more attractive but also makes the whole experience more engaging. However, the kind of image you choose is important – it shouldn’t draw attention away from the main content.
  • A flat or a semi flat design is the new black when it comes to websites. Minimalistic websites have always attracted more traffic than websites that seem to cramp everything into a small space. A flat design is one where the website combines images and simple colours to create a kind of style that is clean, minimalistic and clutter free. The contents of the website should appear to be present on a flat surface; this increases the overall clarity of the website and makes it appear neat and more accessible.
  • Web designers are increasingly using card design for business web design. With this style, there is a card which contains some buttons, an image or two and short pieces of text. This is used to convey information about a particular product; that way, customers wouldn’t have to worry about looking all over the page for information about the product.
  • The buttons that you use on the ecommerce website play an integral role; a common type of minimalist button is the ghost button. This kind of a button paves the way for a seamless and a more user friendly experience for the customer; these buttons also create a neat and clutter-free appearance for the website. These buttons are mainly used for sharing on social media, shopping and browsing.
  • Designers may also use parallax scrolling in the website to make the experiencing all the more engaging. With parallel scrolling, different parts of the website can be moved at different speeds. This creates a cool effect, but ensure that this doesn’t distract the users’ attention.
  • Ensure that your ecommerce website is mobile optimised. Most customers are now accessing online stores via their mobile phones. Since your customers prefer mobiles to PCs, it is important that you get mobile optimisation for your ecommerce website.

These are six trends that have emerged in recent years when it comes to ecommerce websites. If you haven’t already, maybe it’s time for you to incorporate these into your website.

3 Responses to “6 Web Designs that will Help any Columbia Student’s Ecommerce Venture

  • United Cyber Development
    2 years ago


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    1 year ago

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  • Columbia Web Design :

    Good tips. Got results for me 🙂

    2 years ago

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